A new era at Gucci is beginning to take shape — one that taps into the house’s visual memory just enough to stir a sense of recognition. Demna draws from Gucci’s most iconic codes, not to recreate them, but to reframe them. He evokes the familiar only to subvert it moments later, introducing his own sharp, unmistakable edge.
The result is a conversation between nostalgia and what comes next — an interplay that feels both intentional and electric. It marks the start of a chapter that already feels compelling, and one that’s hard to look away from.
