As the BRIT Awards 2026 celebrates its first year in Manchester, BRITs Week continues in London with an immersive cultural activation at UMusic Shop Camden.
From 25 February, the Camden location transforms into a destination for music, fashion and fan culture, bringing together exclusive product releases, design collaboration and community experiences.
Throughout the week, visitors can discover limited BRITs nominee collections featuring music and merchandise from leading UK artists, including: Olivia Dean, Lola Young, Lewis Capaldi, Sam Fender, The Last Dinner Party, Self Esteem, Loyle Carner.
The activation also introduces an exclusive designer collaboration with fashion designer Matthew Williamson, known for his signature vibrant print aesthetic. Designed specially for BRITs Week and released exclusively at UMusic Shop Camden, the capsule celebrates British music culture through collectible, physical-only retail pieces. The first launch features the Olivia Dean x Matthew Williamson collection, available in-store from 25 February 2026.
The store space has also been reimagined for the occasion, featuring BRIT-inspired window installations, lyric floor stencils, custom mirrors and an official Matthew Williamson BRIT statue display.
The BRITs Week activation will run for one week only, offering fans a limited-time opportunity to experience the celebration of British music culture in Camden.
