GmbH
The Berlin Brand Redefining Fashion with Heart and Resistance
Founded in 2016 by Benjamin Huseby and Serhat Isik, GmbH has quickly emerged as one of the most vital voices in contemporary fashion. Rooted in Berlin’s underground culture, the brand is known not just for its bold silhouettes and techno-infused aesthetics, but for its unwavering commitment to authenticity, inclusivity, and social justice.
More Than a Brand — A Movement
GmbH is built on the values of love, family, and unity. The label champions the voices of queer communities, migrants, and those often pushed to the margins. Rather than treating diversity as a trend, GmbH crafts narratives deeply rooted in lived experience, turning fashion into a platform for real representation.
The Design DNA
Drawing heavily from Berlin’s industrial and techno scenes, GmbH’s collections blend sensuality and utility. Their signature looks — PVC trousers, structured jackets, compression tops — marry technical materials with precise tailoring. The result is fashion that feels both futuristic and deeply human.
Sustainability From the Start
Long before sustainability became a buzzword, GmbH was working with deadstock, vegan, and organic fabrics. Their approach to design is circular, responsible, and fiercely intentional — every piece is a reflection of their values.
Recent Collections: Resistance and Reflection
SS25 – “Resistance Through Rituals”
This collection channels protest through poetics. With looks like boxing hooded blazers and schoolboy shorts, garments become uniforms of love and justice — fighters in the ring of cultural resistance.
AW25 – “From Another Reality”
Here, GmbH turns inward. Reworking their own archives, the designers explore themes of isolation, loss, and human emotion. Faux fur coats, structured tailoring, and intimate knits communicate vulnerability without saying a word.
Fashion as Protest
A GmbH show isn’t a runway — it’s a quiet protest. One that demands attention not through spectacle, but through meaning. In an industry often obsessed with image, GmbH dares to stand for something deeper.
