AUSTIN POST
Post Malone Brings a Touch of Texas to Paris with Austin Post Debut
Paris played host to a distinctly Texan energy on September 1st, as Post Malone unveiled his new fashion venture, Austin Post, at the historic Hôtel de Bourdon, famously once the residence of Karl Lagerfeld. The debut collection, “Season One: At First Light,” seamlessly fused Western heritage with Parisian showmanship, offering a fresh take on cowboy-inspired fashion.
The runway showcased denim and suede jackets, paired with Lucchese-crafted boots and hats, nodding to the rugged elegance of the American West. Eyewear by Jacques-Marie Mage added refined, contemporary touches, while a live horse on the runway heightened the theatricality of the presentation. In a show-stopping finale, Post Malone closed the show riding the horse in light-wash denim and a white cowboy hat, perfectly embodying the collection’s Western spirit with relaxed confidence.
“Season One: At First Light” explores the intersection of music, culture, and fashion, reflecting Malone’s personal style while paying homage to his Texas roots. The collection emphasizes versatility and craftsmanship, with each piece carefully designed to blend classic Western silhouettes with modern streetwear influences.
The launch came just ahead of Malone’s Paris tour stop, signaling a pivotal moment in his evolution from collaborator to creator. Austin Post represents more than a fashion line — it’s an extension of Malone’s artistic identity, bridging his love for music with a bold vision for style.
As Post Malone steps confidently into the fashion world, the question remains: Can Austin Post redefine cowboy-inspired luxury for a global audience?
Fashion insiders and fans alike will be watching closely as the brand develops, eager to see whether the fusion of Texas authenticity and Parisian flair can carve out a lasting place in contemporary fashion.
