Light Against the Dark

Fashion loves a viral moment. But what comes after the hype? For independent designers, a viral hit or a successful collection might bring attention, but building a brand that lasts takes much more.

Designer Ruwei Yu’s collection Miao’s Inheritance aims to solve the problems of the modern day woman, while taking inspiration from and paying homage to China’s ethnic minority cultures and traditions.

London Fashion Week was built around an idea that London could offer something different. The British fashion scene had always had a reputation for being willing to experiment: youth subcultures, punk genres and designers were constantly making clothes that were unique.