On April 23, Chanel Beauty officially announced that actor Jacob Elordi has been appointed as the new ambassador for BLEU DE CHANEL, marking a significant moment for the iconic fragrance line.
The reveal follows a teaser shared earlier by the brand, which offered only a subtle glimpse of the new “BLEU DE CHANEL man” through a mysterious silhouette and back profile. Speculation quickly built among fans, and the full reveal has now confirmed Elordi as the face behind the campaign.
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The appointment comes during a particularly dynamic year for the actor. With major projects including a new adaptation of Wuthering Heights and the highly anticipated third season of Euphoria, Elordi continues to solidify his presence as one of the most compelling talents of his generation.
As global ambassador for Chanel Beauty, Elordi embodies a modern interpretation of masculinity—one that blends freedom and intrigue with understated confidence, while maintaining a sense of timeless elegance that aligns with the spirit of BLEU DE CHANEL.
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“I have been following Jacob Elordi’s career for several years, since Euphoria. I first met him on the set of the See You at 5 film for N°5, in which he stars alongside Margot Robbie, and it was a revelation. He perfectly embodies BLEU DE CHANEL: expressing freedom, mystery, magnetism, and a masculinity that blends modernity with a certain classic elegance.” — Thomas du Pré de Saint Maur, Head of Global Creative Resources, Fragrance & Beauty, CHANEL
“BLEU DE CHANEL L’EXCLUSIF has strong ties to cinema. The filmmakers and actors who have collaborated with the House before me are people I deeply respect and admire. Being able to become part of this story is an honour.” — Jacob Elordi, ambassador for BLEU DE CHANEL
Campaign visuals featuring Elordi are set to be released in May, offering a closer look at his collaboration with the house.
