Burberry

From the stadium sidelines to the fashion front row, Burberry brings match-day energy to luxury dressing.

Burberry is stepping onto the terraces for Autumn 2026 with A Good Sport, a campaign that celebrates Britain’s enduring love affair with football and the culture surrounding match day. Blending luxury fashion with the gritty romance of the beautiful game, the British house captures everything from rain-soaked sidelines and burger van queues to roaring stands and post-match camaraderie.

The campaign brings together a cast spanning sport, film and music, featuring Jason Sudeikis, Romeo Beckham, Jodie Turner-Smith, Stephen Graham, Leah Williamson, Declan Rice, Eberechi Eze and Son Heung-min among others. Together, they embody the spirit of modern British football fandom through Burberry’s unmistakable lens of heritage and luxury.

At the centre of the collection is a wardrobe designed for the terraces. Signature trench coats are reimagined alongside Harrington jackets, check scarves, crisp polos and accessories that blend practicality with elevated style.

Romeo Beckham in the Check Cashmere Scarf (£435) / Courtesy of Burberry
Rosie Huntington-Whiteley carrying the Check Zip Tote (£1,495) / Courtesy of Burberry
Leah Williamson in the Swarby Trench Jacket (£1,595) / Courtesy of Burberry
BRIGHT in the Check Trim Cotton Shorts (£495) / Courtesy of Burberry
Jodie Turner-Smith in the Pembury Trench Coat (£2,590) / Courtesy of Burberry
Declan Rice in the Leather Bloomsbury Harrington Jacket (£3,090) / Courtesy of Burberry
Jason Sudeikis in the Check Silk Tie (£175) / Courtesy of Burberry
Mikah in the Gradient Check Parka (£1,990) / Courtesy of Burberry